Understanding the Best SEO Strategies
SEO stands for Search Engine Optimization, and is just a term that refers to making your company's website more accessible online. It can seem like a complicated part of your business that you don't have time for, but you won't be able to grow your business without a strong internet presence. Since technology changes so fast, you really need to keep up on what you need to do to make you business the most successful. There are free resources online that you can use, as well as hiring a third party who has the experience you need. Even if you hire someone to help you, you should still know what is going on with your website.
In today's world you have to take into consideration the mobile device. You can also read this post: http://www.huffingtonpost.com/jayson-demers/the-top-seo-trends-of-2013_b_3403393.html. In a sampling of 170,000 adults in different areas around the globe, it was found that 80% of all adults have a smartphone. People always have their smartphones with them, and they use them for a lot of their business while they are on the go. If you don't have a mobile friendly website, you are going to lose customers. It is also estimated that 50% of searches are completed on mobile devices, see this recent study.
You should also incorporate as many keywords as you can that users can search for. In order to do this, you have to put yourself into the users' shoes. Think about what they might search for if they could use your services. You need to think about what verbiage they are going to use, phrases instead of just single words, and abbreviations. Using these in your sites SEO tactics can really make a difference for your business.
You also need to take into consideration the amount of time that people spend on social media sites. Make sure your business's social media sites are up to date and active. You want your main website to come up first on a search engine, but if you can get your social media sites to come up too, then you will get more customers.
You also want your website to be simple and easy to use. Getting people to your site won't help if they get frustrated and leave. Your pages should be set up clearly, and they should all have a link back to the homepage. Don't over clutter your website's space with unnecessary fillers. You want to keep to a color scheme that is professional and cohesive over the entire website. These are just the basics, but if you start small and build bigger, you will be able to figure it out.
Outside of your website, you need to pay attention to the backlinks that are directed to your website, too many specific anchor text links, or links from a spam like site can get your website penalized by Google, even if the website itself is in good order. If you need assistance with recovery from a Google penalty, contact Lawyers seo.
